Archive for July 16th, 2009

Can Targeted Visitors Really Make A Difference?

Jul 16

When people count the number of visitors to their website it does not always result in the direct correlation with the success of their website. The reason being there is a difference between a visitor and a targeted visitor. You may have traffic just like at a mall which has several hundreds of footfalls over the weekend but is not actually selling anything. Traffic to your website does not actually mean that you are going to sell your products or services to them.

• All the traffic that comes in the direction of your website need not be the same. Targeted traffic is the life blood of your business. This is the kind of traffic that will earn you a place under the sun on the World Wide Web.

• Targeted traffic is a set of people who are already interested in the product. So, they are higher up in the chain of buying the product. They have already got a need for the product and they have evinced interest for it. Therefore, converting them into a customer is going to be easy.

• If you are selling products and you don’t have your niche target audience then you will not be selling. If they are not interested in your product why would they buy from you? Moreover, the kind of traffic that you are able to get to your site has a big co-relation with the success of your website and your online business. You need to narrow down on your potential customers and spend all of your energy on them. This way the focus on them will be more rather than focusing on a wider audience which will be fruitless in the long run.

• Also, when the potential customer views your product his levels of interest are going to perk up. When he sees the features and benefits he is certainly going to find it hard to resist the bait. Remember that a target visitor is ready to buy; he just needs the push in the right direction.

• Several marketing research companies have gone on to prove that unique targeted customers are more likely to buy then the one’s that just stop by for a lark. They are the ones who are well informed. They have already narrowed down on a product, thoroughly researched it and then have stopped by at your website. They are actually looking around to see if they can clinch for themselves a good deal. If you are able to offer them great value for their money along with a freebie or two they are certainly going to not go away without buying. The right product, packaged appropriately and priced right is what they are looking for.

Hence, rather than spreading your net out wide and not have any gains to show for it, targeted traffic should be your option. Fewer people to your website is preferable if it culminates into a sale rather than having hordes but the cash register empty.

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Fifteen Creative Ways To Drive Traffic To Your Blog

Jul 16

Posted by admin in Blog Promotion

Once you have got your blog up and running you might think that you can sit back and relax. You have your niche market coming back religiously for more. But, then as days pass you realize that there aren’t any comments and the traffic is not what you had visualized it to have been.

Blogs also need to be promoted, visibility created just as any other website. Listed beneath are some tried and tested tips to generate more traffic in the direction of your blog.

• The very first thing that you must do is to set up Bloglet Subscription whereby everyone that you know can subscribe to it. You can reach out to as many people as you know starting from family to ending with your acquaintances.

• Secondly, set up a feed on other search engines so that your blog gets regularly spidered by the other search engines.

• It is a world of, you scratch my back and in turn I scratch yours. Go on to read and comment on other people’s blogs as then they will go on to comment on yours. If you leave useful and relevant comments along with a link to your blog. The person who reads the comment is bound to come back to your blog to read further.

• You could use Ping-o-matic directories to ping every time that you publish your blog.

• You could try the traditional method of putting up your blog on search engines.

• You could also try and submit your blog to other blog directories. You can track your submissions on a daily basis. It will be time consuming but ultimately worth the effort.

• Adding a link to your blog with your email signature will be beneficial too

• Ensure that every page of your website has a link to your blog. This way it will serve a dual purpose.

• Same is the case with published newsletters. See to it that it has a link embedded to your blog.

• All the marketing and promotional material that you send out must have a link to your blog. This will include all the letters, reports and papers.

• The business cards, banners and brochures must have the blog URL printed prominently on it.

• Your blog must have an RSS fed URL that your readers can subscribe to. RSS feeds come in various options so go ahead and select the best one suited for your needs.

• Do not let your content turn stagnant. Ensure that you keep the content alive by posting as often as possible.

• Use Track back to make certain that you know if someone has posted a link to your blog. The best part is that the link for your blog will be a part of that site henceforth.

• Follow self discipline and focus. Keep aside at least some time in the day to post on your blog.

This kind of dedication and nurturing of your blog will certainly show results for you.

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3 Secret Topics That Boost Sales

Jul 16

Posted by admin in Website Sales

Visitors to your site could be quite fickle minded and ready to move on if they don’t instantaneously find what they are looking for. Therefore, within a few seconds of them having landed on your website you should be able to provide just that. Before they move away with the click of a mouse you want to capture their attention so that they spend a little longer and in the long run some dollars there.

• The first thing that you could let the visitor know is what is in it for them. Every person would like to know that how that particular product or service is going to make a difference in their lives. They would like to know about the benefits and how it is different from the rest of the herd. Therefore, your home page must be able to do all the selling. It must inform your visitors about the product and all the features. It should highlight how it is going to get rid of their problems. Your homepage must have as many active verbs as possible. This will shake up the visitor to take immediate action to buy your product or place an order for it. This will drive your visitor into action by the use of energy and enthusiasm. Do not shy away from blowing your trumpet and letting the customer know about which big names you have been associated with. Highlight the discounts that they will be entitled to if they order right away. Increase the sense of urgency and time bound action to be taken. The home page must also immediately let them know what they need to do in order to place an order. Once they have decided to buy from you, you do not want them wasting a single moment to think over the deal.

• People do like the feeling of having walked away with a bargain that was hard to resist. This way they can go on to justify their purchase. Barter is a good way to attract customers new and the loyal ones. You could talk about the barter of the old for the new. This gimmick is never known to have failed. Where people can get their old clothes and exchange them for a stack of new ones by throwing in some money. This does not make the buyer feel guilty and you will end up making more sales for certain.

• You could also gain visibility by offering something free. The moment the visitor sees something free or on discount they will spend more time. More time will get converted into more sales and dollars for you.

• Next are pictures. Pictures can never go wrong as our brain thinks in pictures rather than in words or letters. The message from a picture can hit the brain and the other corresponding senses immediately. A picture will let the customer know what he is getting. This is specifically for people who like to feel what they are buying. Sometimes stuff on the internet can come across as intangible.

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